Life

Why I Joined Crimson Hexagon

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It’s never easy trying to figure out where to build your career at next. Finding a new job is a lot like dating and getting into a marriage. Although, with finding a new company to join, you have less time to figure out what is really happening on the inside.

After the previous startup I worked for had some turbulence, I found myself having a unique opportunity of having a lot of time to find the right place to join. I wanted to join a professional company that wasn’t trying to hit the “hyper-growth-hockey-stick”. The ideal company I was looking for was one with solid business fundamentals, a professional team that still knew how to have fun, one that didn’t have a cult-like culture, and one that valued each individual.

I interviewed at 31 companies all over the country. From Seattle to Colorado to NYC to Boston, I went through it all. Some didn’t like me; some I didn’t like. I stepped out of my comfort zone on a biotech company, tried out a massive corp, and even fresh 10 person startups. Initially, I had the notion that I didn’t want to do another marketing company. But through a mutual friend, I was softly introduced to Crimson Hexagon. I got lunch with my now boss, Josh, who laid out the company in full transparency. He didn’t sugar coat anything and was completely frank with the state of the product management organization, what they need, and where the current state of the product was at.

There was no talk of “we’re valued at $800M because of some BS numbers” but rather focused on telling me the real revenue, the path to profitability, the retention rates, and everything in between. It was a complete breath of fresh air. Apart from that, his knowledge on product management made me comfortable knowing that I could potentially learn a lot from someone like him.

Apart from all of those factors, there was one that helped sealed the deal: scalability. We spent ample time talking about the scaling challenges of growing in massive corporations, what it means from a PM perspective, a strategic view, and what it meant to my personal career. Interestingly enough, with my desire to build a company someday in the healthcare or genetics world, we talked about the areas of learning that would be beneficial to me that I would learn from Crimson Hexagon.

Although it was “another marketing company”, I felt confident and decided to join. After my first week there, I feel like it was by far the right choice. My perception on building another marketing platform has been completely overturned based on two customers I met with already – both multinational billion dollar corporations. It was incredible to see how they’re using the product in very meaningful ways that transcend the normal marketing mantra of “buy my shit”. These companies are using our platform to take political stances that helped generate positive human rights reforms, understanding the current election sentiment, or even how different products are penetrating the markets from a consumer buying perspective. It was truly fascinating to hear their stories and it completely changed my mind about the space.

I joined Crimson Hexagon because I believed that I could provide substantial value to their organization and that I could grow a lot personally and professionally from them. After being proven wrong on my own marketing biases, I’m even more excited than ever before about the company and the product.

If you’re interested in joining a company that care about you, that focuses on sustainable growth, that has a product with large potential, that is utilizing modern technology, that has a brilliant team, that is doing amazing work in machine learning, that is on it’s way up, check out their careers page or reach out for a transparent view and conversation into what the company is all about.

Thanks for bringing me on Crimson Hexagon!

Hungry & Broke: The Visceral Need for Money to Feel Safe

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I had an interesting conversation with a former co-worker the other day around spending habits. As someone who was recently laid off and unemployed, it’s times like these that make me happy that I have a fairly solid understanding of personal finance. But it also raised up an interesting perspective about myself that I hadn’t really thought about from a different angle: I’m a tight ass.

I hate spending money. I always have buyers regret. I almost get physically sick when making moderately big purchases. For example, my girlfriend and I went on vacation to Costa Rica a month ago. After purchasing the hotel a few months prior to leaving, I literally had trouble sleeping for about a week. What if I lost my job? What if I had to go to the hospital? What if we get into a car accident? What if the car breaks down? I felt physically sick for a week before I started to come around to the idea and to be ok with it. Even when it comes to simple things, such as buying socks, I always run into questions on whether or not I really need new socks or just want them. I take the thought process of need vs. want to the extreme often.

I’ve made very bad purchases in my past – most notably buying an Audi. While I loved that car, I made mistakes like not aggressively paying down the loan, negotiating the price, and ultimately just buying a cheaper car. I bought it because it was something elegant and I had come into a high paying job. I’m not perfect but I know now that I’ll never make that mistake again.

At the end of the day, our conversation moved towards the notion of being broke and what it meant to us. Even though this is a very generalized view I still feel like it holds true to a degree: being broke is having much less money than wished for. The key in that phrase is wished. I know people who are broke but they have income and choose to make purchases that keep them close to the red. In my eyes, being broke can be managed. I’ve been very broke before but have always found a way to leverage different avenues to get myself out of a shitty situation. It may require eating a little more lean and not have an excessive lifestyle but it doesn’t mean being hungry. To me, being physically hungry for food and not having a way to get food is what makes people change. Being physically hungry creates a visceral reaction – a human nature reaction – that makes you never want to be hungry again. It changes your mental mindset, for better or worse. The fight or flight instinct kicks in.


I’ve been hungry once in my life. My parents had just gotten a divorce and per the divorce agreements, I wasn’t able to see my dad for an extended period of time (few months). My mom didn’t have a steady job during the divorce so she made ends meets by doing odd jobs and getting help from my grandma and aunt. We lived in a 1 bedroom apartment where my mom and sister slept in the bed and I slept on the couch. I was in 4th grade at the time and vividly remember one week where it was especially tough. I had come home from school where I had half a PB&J and apple sauce for lunch. There was no food in the fridge. This was Tuesday. For the next 4 days there wasn’t any food in the house. My mom told us that there would be food tomorrow. Then told us that again the next day. I don’t blame her one bit because I know how hard it must have been to make ends meet and how shitty it must have felt not being able to provide.

At that age, I didn’t really know what to do except poach carrots and other unwanted vegetables off my friends. I stashed any food I could away and went around asking friends at lunch if they didn’t want anything in their lunch. We tried getting food from the school at a discounted rate but my dad, who still technically had partial custody, made too much money. It was a weirdly fucked up situation. Being a really quiet guy in my younger years, I didn’t say anything and kept my mouth shut. I was hungry. Very hungry. All it took was being hungry once to change my life.


I think that it was during that time where I realized that I never wanted to be at that point again. Ever. I’ve gone through tough times since then where I didn’t have a home for a week or didn’t know where money was going to come from next, but never was I at the point of starving. My girlfriend is the same way. She grew up very poor living in a poverty stricken trailer park in basically bumfuck, Arizona. She had similar experiences being hungry where she would hide food from her sisters in order to not be hungry. She didn’t know where money or (more importantly) food was going to come from next.

What’s crazy to me is that her and I were both broke and very hungry in a 1st world country. I can’t imagine what it’s like in other parts of the world. We had it easy which makes me sad to know that others don’t. They don’t have the opportunity to escape it through hard work, education, or perseverance. They don’t have that option. That makes me feel incredibly blessed to be in the best, shitty situation.

One thing that I find to be consistent among people I talk to who have gone through similar experiences is that there’s a weird feeling where you almost never feel safe. You can never have enough money to weather the bad times. No amount in the bank feels enough in case the car gets into an accident, you go to the hospital, or other odd items. This is another generalization but I feel like there are two avenues that people who have gone through very tough times take: create safety through schooling education or create safety through finance education (or both!).

For me personally, I learned as much as I could about finances through junior high and high school. I still remember my English teacher in 11th grade saying that reading financial investment books wasn’t real literature. For my girlfriend, she didn’t focus on finances but rather education in order to maximize potential earnings. She realized early on that in order to escape hell, she needed to utilize the only option she had which was school. She got a full ride academic scholarship for her undergrad and a partial scholarship for her doctorate.

Both aren’t wrong paths. What I do find interesting is the fight to constantly do something in order to make sure that being back in that hell never happens. I don’t think this is to say that everyone goes through the same path after experiencing what it’s like to be hungry. People handle situations in dramatically different way. It does make me sympathize in a weird way with people who are wealthy who have a hard time spending money or are considered “stingy”. There’s always the case where they’re just assholes. But I’m betting there are many other cases where there is almost a fear of losing money. The fear is enough to drive their behavior much like it drives my own. I don’t think it’s healthy. There is some good in it by being responsible with money but there’s a downside which hinders you from being able to experience. When every decision involving money needs to go through a rigorous gut check calculation process, it’s then problematic.


Probably did some rambling here but the point is this: Can confirm, being hungry sucks. 

I Didn’t Eat Red Meat or Poultry for One Year

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Each year, I try to give myself a very hard challenge that I don’t fully believe I can fulfill. It’s not really a New Years resolution because I typically start the challenges between February and March. Plus, I feel like New Years resolutions are often people giving up or doing things to improve themselves versus just doing it for the hell of it.

This year, I chose to give up all red meat and poultry. Big deal? Yes, huge. I’ve been eating meat since… forever. I fucking love a good hamburger. Making chicken parmesan is part of my heritage. Bacon is one key to my heart (apart from Chocolate). Up to this point, this has probably been the more painful challenge I’ve given myself. On average, I’d eat meat in some form or fashion 6.5/7 days of the week. I tried to have meat with every meal as a good source of protein to balance my diet out.

So why choose meat? Truth be told, my girlfriend told me a very sad story about two Canadian Geese trying to cross a road in our home town Fort Collins, Colorado. Typically, people in our town slow down or stop altogether to let the geese cross because we’re a fairly humane species. Except on this day, as the mated couple of geese tried to cross the road, a car went out of its way and swerved to hit one of the geese. It struck one of the geese and killed it immediately. The other geese was its mate. My girlfriend got out of her car and pulled the dead geese off to the side of the road while its mate followed, crying out for it. As my girlfriend sat there, she saw how much pain the geese was in. It kept nudging its dead partner to try and move and wake up. It almost yelled at the cars in anger and sadness. I guess we’re not all humane.

I was very sad and moved after hearing the story. For those of you that don’t know, Canadian Geese mate for life. This means that if their partner is injured, it will stay by its side. I know what it’s like to lose someone that close to you and it sucks. I can sympathize. After hearing this story, it took me down a brief path of wondering not only how often this sort of stuff happens on a daily basis but how we treat our animal friends – domestic or not. At the end of the day, we’re all on this planet together sharing the same resources. Might as well be friendly to each other, right? It was then that I got the idea of trying to give up red meat and poultry for the year as my challenge. As a quirky tribute, at least I could give it a shot.


One year later and I’ve succeeded!

It’s been an interesting journey to say the least. I’ve lost about 10 pounds all together (multiple factors though). I had to learn a lot about different styles of cooking, how to not cook with meat, where to get protein, etc. Many thanks to my girlfriend for helping me with recipes! To be honest, I haven’t really notice a difference in terms of health so nothing big to report there. I feel like I have more energy but there could be 100’s of factors contributing to that. What I do know is that I do eat much healthier now due to me having to really focus on how to get protein from different sources, other than meat. This means things like fish (lean), beans (smelly), avocados (2.9g), or even protein shakes. This different way of thinking has led towards a more lean, healthy, and “clean” diet (whatever that means) that I think has helped.

But! That’s not why I did this in the first place. You’ll notice though that I still eat fish which makes me a pescetarian. I chose to continue to eat fish as it was a good source of protein and I just wasn’t ready to commit to giving up all meat at once. This was a big change to begin with already! That said, when I did eat fish, I always tried to get it wild caught so that at least I gave myself the impression I was doing good. Someday I’ll give that up too.


At this point, I’ll be continuing to exclude red meat and poultry from my diet. Now that the challenge is over, I may dabble back and forth but I haven’t decided yet. As for my next yearly challenge… I was able to decide on one late January and god was it a tough decision…

I’m not going to drink beer for an entire year.

Yep. For those of you that don’t know me, I fucking love beer. I grew up in Fort Collins, the craft brewery capital of the USA. For this year, there’s actually no real good reason why I’m giving it up. No sob story or religious reason. Towards the end of January I started to think about what would be another really hard thing to give up. I floated the idea of no beer, said “Hah, yeah right. That’s dumb, never giving that up”. Then I said fuck it and haven’t had a beer since then. Cider doesn’t count. Why do it? Why not?